Pharmaceutical · US
E-Commerce Campaign
Increased sales by 340% for US based online pharmaceutical industry.
Campaign Video
E-Commerce Campaign
- 25.7x
- ROAS
- $2.75
- Cost/Conv
- $191,000
- Conversion Value
- $40,000
- Ad Spend
ASHISH KUMAR PASWAN
Digital Marketing & Performance Marketing
Google Ads · SEO · Analytics · Growth
Let's Connect6x
Average ROAS Achieved
$2M+
Revenue Generated
$70,000
Monthly Budget Managed
50+
Campaigns Managed
GOOGLE ADS
Google Ads Campaigns
Strategic campaign management delivering exceptional ROAS and conversion rates across various industries.
Watch Case Study
Coaching · US
Coaches & Consultants
Achieved ROI of 6x and 3x for US based coach.
Campaign Video
Coaches & Consultants
- 6.2x
- ROAS
- $245
- Cost/Conv
- $100,000
- Net Profit
- $16,000
- Ad Spend
Escape Room · India
Local Service Business
Achieved ROI of 7.2x ROAS for India based Escape Room Company.
- 7.2x
- ROAS
- 27.33%
- CTR
- +240%
- Conversions
- ₹1,20,000
- Ad Spend
EdTech · India
EdTech
Increased conversion by 216% for EdTech Platform.
- 5x
- ROAS
- ₹354
- Cost/Conv
- +216%
- Conversions
- ₹5,00,000
- Ad Spend
Google Ads Methodology
Campaign Optimisation
- A/B tested ad copy and landing pages
- Optimised bidding strategies
- Implemented negative keyword lists
Audience Targeting
- Custom audience creation
- Lookalike audience expansion
- Demographic optimisation
Conversion Tracking
- Enhanced conversion setup
- Attribution modelling
- Cross-device tracking
ANALYTICS
Analytics & Data Insights
Deep dive analytics implementation and reporting that transforms data into actionable business insights.
User Behaviour Analysis
Comprehensive user journey mapping and behaviour flow analysis.
Conversion Tracking
Advanced e-commerce and goal conversion setup and optimisation.
Custom Reporting
Automated dashboards and custom reports for stakeholders.
Looker Studio Dashboard
- 2.4M
- Revenue Tracked
- 15,000+
- Transactions
Google Analytics
- 8
- Audience Groups
- +45%
- Engagement Lift
GSC
Search Performance Optimization
Strategic SEO monitoring and optimization using Search Console data to improve organic visibility.
+0%
Impressions Growth
+0%
Clicks Increase
+0%
CTR Improvement
0+
Keywords Ranking
Search Performance Dashboard
Comprehensive tracking of organic search metrics and keyword performance.
- Top 10
- Top keyword positions
- 95%
- Technical SEO issues resolved
- Excellent
- Core Web Vitals
- Top 10
- Ranking
Technical Optimisation
- Fixed crawl errors and indexing issues
- Optimised page loading speeds
- Enhanced mobile usability
- Implemented structured data
Content Strategy
- Keyword gap analysis and targeting
- Content optimisation for featured snippets
- Meta description and title optimisation
- Internal linking structure improvement
Performance Monitoring
- Weekly performance reports
- Competitor analysis and benchmarking
- Core Web Vitals optimisation
- Search appearance enhancements
SEO
SEO & Backlink Strategy
Comprehensive SEO strategies including high-quality backlink acquisition and technical optimization.
Link Building Strategy
- Guest posting on high-authority sites
- Resource page link acquisition
- Broken link building campaigns
- Digital PR and HARO outreach
Technical SEO
- Site speed optimisation
- Mobile-first indexing setup
- Schema markup implementation
- XML sitemap optimisation
Content Optimisation
- Keyword research and targeting
- Content gap analysis
- On-page SEO optimisation
- Featured snippet optimisation
EdTech Client
EdTech coaching platform backlink acquisition campaign.
- 150+
- Quality Backlinks
- 85
- Referring Domains
- +25
- Domain Rating
- +180%
- Organic Traffic
Local Business
Escape Room link building and domain authority growth.
- 200+
- Quality Backlinks
- 120
- Referring Domains
- +35
- Domain Rating
- +240%
- Organic Traffic
SMM
Social Media Ad Campaigns
Strategic social media advertising across platforms driving engagement, leads and conversions.
Creative Strategy
- A/B tested ad creatives and copy
- Video and carousel ad optimisation
- User-generated content campaigns
Audience Targeting
- Custom audience creation and optimisation
- Lookalike audience expansion
- Interest and behaviour targeting
Campaign Optimisation
- Daily budget optimisation
- Bid strategy testing
- Landing page optimisation
WEB
Website Design
Custom-designed websites built for performance, user experience and conversions across industries.
Breakout
Industry: Escape Room
BUILT
Digital Projects
Digital products I have independently worked on and built.
Social / Dating Technology
UniBae
Verified University Student Dating Platform
Product PlatformView Live Project
Education Technology
Tracked School
School Management & Parent Communication Platform
Product PlatformView Live Project
Real Estate / Property
ProProom
Real Estate / Property Platform
Product PlatformView Live Project
TOOLKIT
Tools & Technologies
Advertising & Analytics
- Google Ads
- Google Analytics
- Google Tag Manager
- Looker Studio
SEO
- Google Search Console
- Ahrefs
- Semrush
- SpyFu
Web, CRM & Automation
- WordPress
- Pabbly Connect
- Sendinblue
- CRM & Automation
Experience
Digital Campaign Manager
Zenquest Digital
Growth Marketing Manager
Designerrs Academy
SEO Team Lead
Kreeda Online Services Pvt Ltd
Let's Connect
Interested in discussing an opportunity, project or collaboration? I'd be happy to connect.
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